Social media has revolutionized the fashion industry, from finding the latest trends to inspiring your work wardrobe. We have all seen influencers who have gained a huge following on social media and we follow them religiously. But what are the people in charge of choosing these influential fashion bloggers? What is their process for picking influencers that they feel will have an impact on the industry? The Fashion Influencer: A Look at Who They Pick
When you think of social media, you probably think of Facebook, Instagram, Pinterest and Twitter. But that’s not all that social media can do. This article discusses influencers and the rise in popularity of people who use these platforms to talk about current events or share their style choices. A recent study that was done on the fashion industry found that as many as 30% of consumers have already been influenced by a fashion blogger before purchasing a product.
Our Obsession with Fashion Bloggers
The internet is flooded with fashion bloggers. There are some people who could never go a day without checking their Instagram account and scrolling through their favorite blogger’s posts. The more new followers they get the more obsessed they become to stay ahead of the game and make sure that they aren’t missing out on anything.
We are constantly influenced by what we see in social media. Some of the fashion bloggers that have made an impact on our lives are Kylie Jenner, Kylie Cosmetics, and Chrissy Teigen. They have all had their own style and make a statement that is undeniable.
Top Female Influencers
We are all guilty of following our faves on social media. Our favorite fashion influencers that are posting on Instagram, Snapchat, and other platforms are what we’re obsessed with at the moment. These women often have a large following and help to provide insight into the new trends of the day. They get dressed in what they want to wear and show us how we can do it too! We love to take fashion into our own hands and post everything that we buy on social media. We often find ourselves wearing things that are way out of our budget and don’t look the best on us. If a trend is new and so in right now, following your favorite influencers can help you to know when something will be gone soon!
1. Emma Hill – 802,000 followers
Type of Fashion Content: high street fashion
Emma Hill is a go-to designer from the United Kingdom who has worked extensively with Marc Jacobs, Gap, and, most recently, Mulberry. She maintains a blog where she discusses clothing trends and processes. She earns around $20.76 thousand per year.
2. Amy Bell – 146,000 followers
Type of Fashion Content: street style and travel
Amy well is a professional Scottish blogger and popular model who is well known for her profound clothing style. Amy Bell is also a member of the blogger list. Her net worth is around USD 1M to 5Millions.
3. Mariano Di Vaio – 6,400,000 followers
Type of Fashion Content: current fashion trends
Mariano Di Vaio is an Italian blogger, fashion designer, and actor from Italy. He has served as a marketing director for Hugo Boss, Dolce & Gabbana, and Calvin Klein. My Dream Job is his first book to be published. MDV Jewels, a line of jewels, MDV Shoes, and MDV Eyewear, a line of eyewear, were all founded by him. His net worth is around USD 4 Million.
4. Chrissy Rutherford – 156,000 followers
Type of Fashion Content: street style and luxury fashion
Chrissy Rutherford is a fashion and social media professional with over 12 years of industry experience. She works as a digital developer and has collaborated with Tiffany & Co., Jimmy Choo, Saks Fifth Avenue, Farfetch, UGG, Depop, Rothes, and Lincoln Motors. Her net worth is USD 17 million.
5. Cole Sprouse – 31,400,000 followers
Type of fashion content: formal suits to street styles.
Cole is a well-known photographer, actor, and Instagram fashion influencer and lifestyle influencer. He is well-known for his prior performances in Riverdale and The Suite Life of Zack and Cody on the Disney Channel. Cole has made news in the fashion industry and was awarded an “Emerging Style Icon” in 2018. His net worth is around USD 9 Million. He has 31.4 million followers on Instagram.
Male Influencers
Male influencers have been incredibly popular over the past few years due to the current state of fashion. Male influencers, such as Harry Styles, Justin Bieber, and Kanye West, are constantly being featured in magazines and on social media. They are also influencing the style of their fans. Many male influencers are opening their own clothing line or endorsing a brand to further promote their influence in the industry.
1. Manurios
Manuel Ríos Fernández was born in 1998 in Spain. He’s a top male fashion influencer, musician, and actor. He started his musical career in 2010, and 2 years later, joined the musical band Parchís.
2. Christiancollins
Christian Collins is a famous male influencer, actor, and singer. He is mainly known for his short but engaging lip-sync videos on TikTok.
3. Jonysios
Jony Sios is a Canadian makeup artist born in 1997. He’s well-known for his makeup tutorial time-lapses on TikTok. He tries to put a funny spin onto these tutorials.
4. Travbeachboy
Travis DesLaurier, also known as Travbeachboy, is a popular Canadian model, video star, and actor. He is known as “travel beach boy” on Instagram.
5. Shahveerjay
Shahveer Jafry is a Pakistani social media star. Born in 1993, Jafry describes himself as “a regular guy that just wants to make people smile.” He makes short comedy skits in Canada.
Conclusion
In conclusion, the influencers have a large effect on the style of today’s youth. This is because social media is leading most young people to create their own image and the influencers are making that image happen
We covered a lot of ground today, but the main point is that influencers are becoming the new fashion leaders. They are trend setters who have the power to change into trends before they even hit the market. They come up with ideas and support them by wearing it or by using it in their posts. This is a powerful tool for brands because they know that influencers will be willing to endorse their products, even if not for free.