What is Adidas?
Adidas is a German multinational corporation that designs and manufactures sports clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike.
Adidas was founded in 1948 by Adolf Dassler, following a family feud at the Gebrüder Dassler Schuhfabrik company between him and his older brother Rudolf. Rudolf had earlier established Puma, which quickly became Adidas's chief rival. Both brothers used the now-famous three-stripe motif on their shoes, but it was Adolf who registered the trademark for Adidas in 1949.
The company's logo is three parallel bars that form an infinity symbol, representing the brand's commitment to continuous improvement and its dedication to athletes worldwide. The company's slogan is "Impossible is Nothing."
Adidas sells products under several brands, including Reebok, TaylorMade, and Rockport. It also owns the German football club Bayern Munich and has a partnership with the Argentine football club River Plate. The company sponsors many high-profile athletes and teams, including James Harden, Lionel Messi, Pharrell Williams, Stan Wawrinka, and Manchester United.
How did Adidas start?
Adidas was founded in 1948 by Adolf "Adi" Dassler, who began making shoes in his mother's kitchen in Herzogenaurach, Germany. Dassler’s interest in athletics and shoe design began when he was just a young boy. He would often help his father, who was a cobbler, repair shoes and make adjustments to improve their performance for athletes.
It wasn't long before Dassler's own athletic prowess and shoe designs caught the attention of local athletes, who soon began wearing his shoes to compete in events. In 1936, Dassler had his big break when he supplied shoes to Olympic gold medalist Jesse Owens. The success of Owens' victory helped to put Dassler's shoes on the map and establish Adidas as a premier sportswear brand.
Today, Adidas is the largest sportswear manufacturer in Europe and the second-largest in the world. The company sponsors some of the biggest names in sports, including Lionel Messi, Kylian Mbappé, James Harden, and many more. And with over 57,000 employees worldwide, Adidas is truly a global powerhouse in the world of sports and fashion.
Who owns Adidas?
Adidas is a German multinational corporation that designs and manufactures sports clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike.
Adidas was founded in 1948 by Adolf Dassler, following a family feud at the Gebrüder Dassler Schuhfabrik company between him and his older brother Rudolf. Rudolf had earlier established Puma, which became Adidas' chief rival. Both brothers used the middle name "Adi", shortened from Adolf, in recognition of their shared first name.
The company's logo consists of three stripes, which are often referred to as "the Trefoil". The original design featured three interlocking arrows pointing upwards; this was later simplified into a single arrowhead shape.
Adidas is headquartered in Herzogenaurach, Germany. It employs over 59,000 people worldwide and generates annual sales of around €19 billion. Bernard Tapie acquired Adidas in 1990 for ₣1.6 billion (US$1 billion), and then sold it to Robert Louis-Dreyfus in 1993 for ₣3 billion (US$1.4 billion).
How are their shoes made?
Adidas shoes are made using a variety of methods, depending on the style of shoe. For example, running shoes may be made using a process called injection molding, while more complex shoes such as soccer cleats may be made using a process called die cutting.
Injection molding is a process where molten material is injected into a mold and allowed to cool. This method is typically used for mass-producing items like sneakers. Die cutting is a more complex process where individual parts are cut from sheets of material using dies or lasers. This method is often used for items that require more precise cuts or shapes, such as soccer cleats.
Where do their clothes come from?
Adidas clothes come from all over the world. They have factories in China, Vietnam, Indonesia, and other countries. Most of their products are made in Asia because labor is cheaper there. However, they also have factories in Europe and the Americas.
What famous people wear and endorse Adidas?
Adidas has been one of the most popular sportswear companies in the world for decades. They have endorsements from some of the biggest names in the sports and entertainment industries. Some of the famous people who wear and endorse Adidas include:
-David Beckham: One of the most famous soccer players in the world, Beckham has been an Adidas ambassador since 2003.
-Kanye West: The rapper has his own line of Adidas sneakers, called Yeezy.
-LeBron James: One of the best basketball players in the world, LeBron has had a partnership with Adidas since 2003.
-Pharrell Williams: The singer/rapper has his own line of Adidas sneakers, called Human Race.
-Dwyane Wade: Another top NBA player, Wade has been an Adidas ambassador since 2009.
Conclusion
Adidas is one of the world's most recognizable sportswear brands and it has a huge presence in the global market. The company has a long history of success and its products are known for their quality and performance. If you're looking for sportswear that will help you perform at your best, Adidas is definitely a brand worth considering. Thanks for reading!